The latest annual report on country brand index has just been posted by the branding firm Future Brand, which says it quantifies the perceived brand value of nations by measuring rule of law, political freedoms, education quality, investment opportunities, workforce quality, and tourism, among others. There are many lenses through which to view a countrys perceived worth, and the brand thats being measured here is clearly about international business investment opportunities. Heres the new ranking, which has Switzerland replacing Canada at the top:
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