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Insight: How U.S. retailers are building up their online muscle Dec 24th 2012, 06:33 MARTINSBURG, West Virginia (Reuters) - The brave new world for U.S. retailers can be found in small cities like Martinsburg, West Virginia. That's where department store chain Macy's Inc recently opened a facility the size of 43 football fields - big enough to stock 1 million pairs of shoes - just to fulfill orders made online. The $150 million building, its third one dedicated primarily to supporting macys.com, has already been handling 60,000 orders on a busy day this holiday season. Macy's expects that figure to triple in two years. ... Media files: 2012-12-24T063216Z_1_CBRE8BN0I6900_RTROPTP_2_USA-RETAIL-ECOMMERCE.JPG (image/jpeg)

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