Sunday, December 23, 2012

Your 12 hourly digest for Business News, Financial News, Business Headlines & Analysis - The Washington Post

Business News, Financial News, Business Headlines & Analysis - The Washington Post
The source for business news and analysis. Covering economic policy, business policy, financial news, economic issues, stock market data, local business, technology and more.
How free online returns can spark shopper loyalty
Dec 22nd 2012, 23:29

The big idea: Many online retailers view product returns as an unwieldy cost that drains margins, and several are asking customers to absorb return shipping costs. But consider the upside of free returns: enhanced customer loyalty that could spark more purchases.

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