At first glance, the European Union’s threat to raise the tariff on peanut butter as a response to President Trump’s steel and aluminum tariffs seems a bit like punishing a toddler by forbidding them to read “War and Peace.” The spread, nearly ubiquitous in the United States, barely registers beyond North America. As Northwestern marketing professor Brian Sternthal put […]
Source: http://www.washingtonpost.com/blogs/worldviews/wp/2018/03/09/europe-is-using-peanut-butter-to-send-a-message-to-trump/
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